With mobile device usage rising, the need for efficient and content-driven mobile websites has become a priority. Unlike desktop sites that can feature lengthy pages, mobile websites must be concise and simple.
Prioritizing mobile design allows teams to create better UX and a smoother user journey. It also ensures that all information and actions are accessible on mobile devices.
User Experience
Traditional web design takes a desktop-centric approach, where a website is designed and built for use on laptop or desktop computers. Then, a mobile version is added as an afterthought. This can lead to frustrating experiences for both customers and websites.
Mobile first design is a different way of designing a digital product that changes the way developers approach their work. This is a great approach to take because it focuses on the user experience. It means your site visitors will have a smooth, easy, and pleasant experience on their phones. This will make them more likely to visit your site again, as well as recommend it to others.
With this approach, your site will feature an app-like user interface, less text, bigger fonts and remarkable CTAs, faster loading speed, and optimized video and image material. These features will help provide a superior user experience and drive more traffic to your site, leading to conversions and more revenue.
When a user visits your website on their phone, they will be looking for specific information about your business. They will also want to complete a task or solve a problem quickly and efficiently. This is why a mobile-first strategy is so important.
Another benefit of a mobile-first approach is that it helps you create better sites and improves the desktop experience as well. This is because your team will have a better understanding of how the mobile experience will look and feel, making it easier to translate that design to a larger screen.
Content
For example, a website designed for mobile should be able to display all important information above the fold of the page and avoid requiring users to scroll or zoom to find it. The mobile-first approach also focuses on creating simple and efficient navigation systems.
This is especially important for users on a slower network, such as 3G, which accounts for around 12% of North American Internet users.
A mobile-first web design should feature font sizes that are easy to read on a smartphone and remove any distractions such as flashing images or pop-ups. It is also a good idea to keep image file sizes minimal, as this will help increase load times and reduce network data usage.
In addition to simplifying navigation, a mobile-first website should have a call to action that is visible at all times on the page, whether it is an online form or phone number. This is an important factor in increasing conversions, as it allows the user to take action quickly and easily.
A great example of this is the Ridge website, which features a small but prominent “add to cart” button that stays on screen as a user scrolls through product pages. It’s a great way to increase click-through rates on your construction website and convert visitors into leads!
Navigation
Users spend the most time on mobile devices reading content, navigating and using applications. Considering this, it’s essential that web managers and developers take into account the mobile-first design principles when designing their websites or online platforms. This approach fosters an efficient user experience while combining both function and form.
When designing for a mobile-first environment, teams prioritize the most important features of their site. This includes simplifying the navigation bar, placing CTAs within reach of the thumb, ensuring text is legible, and providing white space for clarity. It’s also important that developers optimize image sizes, ensure all forms are fat-finger-friendly, and include descriptive alt-text for images. This will help make it easier for visitors to find the information they’re looking for and avoid frustrating them with slow load times or broken links.
Aside from keeping elements simple, it’s also critical that web designers consider their audience when deciding on the layout of their website. They should be aware of the pain points that their target audience is likely to encounter and use this knowledge to create content that will solve those issues. For example, a construction company could highlight common roadblocks in the buying process and provide helpful tips to their audience to overcome these challenges.
Lastly, one of the most important aspects of mobile-first is testing your site on real devices before launch. BrowserStack’s real device cloud provides teams with 3000+ real devices to test their website on for free, so they can see how it renders across different screens and operating systems before releasing it to the public.
Forms
When you ask visitors to provide information, such as their email address or contact details, it is crucial that your website allows them to do so quickly and easily. Incorporating a mobile-first design helps to ensure that forms are easy to use on any device. This includes optimizing form fields for mobile devices and ensuring that the information collected is accurate and up to date.
It is also essential that your website loads fast on mobile devices. Research shows that users will abandon a website if it takes more than three seconds to load. Unburdening your mobile site of unnecessary elements, such as large graphics and lengthy text, can significantly speed up the loading time.
A mobile-first approach to design can help your construction website designs stand out from the competition and attract more visitors. The best way to maximize your return on investment is to ensure that your site provides an exceptional user experience, from start to finish. To do this, you should keep user experience in mind at all times, from planning to testing your final product.
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