Over the years, brand activation has evolved and grown into a completely new discipline within the marketing sphere. This is because it comprises a lot of elements such as gathering crowds at the nearest mall, organizing games and treasure hunts, mixing virtual reality and augmented reality with live experiences, and a lot more. Brand activation techniques are multifaceted and as an entrepreneur, you need to welcome and embrace all of them. Get in touch with your brand activation agency to understand just how effective it has become in the current scenario given the latest technology and power of the internet. But before that, we also have a piece of information for you that sheds enough light on how it is important for your brand.
- Strong Brand Positioning
When we talk about the positioning of your brand, we talk about the preference that your customers give to your brand as compared to others in the market. For example, when your customers run out of shampoo, would they go for a different brand or the same brand (probably a different fragrance)? If they prefer to stick to your offering, you have a strong brand positioning.
- Innovation And Creativity
Brand activation campaigns allow you to get innovative and creative at the same time. You can also have conventional marketing techniques run by your marketing division simultaneously. For example, putting up a beautiful and colorful hoarding at the nearest mall is a great way to pull crowds. But to add augmented reality experiences into the mix so that your customers can try out your entire product portfolio virtually is a great example of innovation, advancement, and creativity.
- Long Term Impact
All these efforts do translate into a very long-term impact on the psyche of your consumers. When your ad/marketing campaign is distinct from others, it is able to leave a long-lasting impact on your customers. They remember their interactions with your company representatives. Some recall it even after weeks and months. They want to come back to you for the same experience again and again.
- A Deeper Understanding Of Your Customers
When they come back to you again and again, you get enough opportunities to gain inside information from them. Gather their feedback and acknowledge and appreciate the fact that they have taken out the time to help you improve. Collect useful and genuine customer reviews and understand the sentiments attached to every complaint and positive feedback as well. Make it a point to engage with them regularly. Your brand activation event is the perfect opportunity to do that.
- Cross-Functional Collaboration
One of the most incredible benefits of brand activation is that it gives you the ability to focus on cross-functional collaboration. For example, when you pay attention to their critical feedback and make the same available to your after-sales team, design division, and product development department as well, it works magic. This way your business operations get aligned easily with the demands and preferences of your customers.
Wasn’t this interesting? Brand activation is not only entertaining for your customers but enlightening for you as a business entity as well. Take it seriously in 2023 and beyond.