UX design, or ‘User Experience design’ refers to the process of developing and designing a product that has the end user experience in mind. What does that mean? Well, a UX designer will consider how the user interacts with the product, how it makes them feel, and whether or not it assists them achieve their end goal. UX design is not simply reserved for mobile app development, but rather extends to any type of product design.
UX design is particularly important when it comes to mobile apps, however, as users are unlikely to give the time of day to an app that is not easy to use. App developers have a very small window of opportunity to engage their audience — that window can only be extended through the implementation of good UX design practices.
A UX designer takes on many hats. They are not only responsible for creating the product itself (in the case of a developer, the mobile application) but also conducting market research, consulting with the client, researching, and producing strategy documents.
It is only through thorough planning that you can expect to end up with a final product that is useful, engaging, and meets user expectations.
Mobile UX trends
Before discussing trends in mobile UX, it’s important to mark the distinction between UX and UI design.
As mentioned, UX design refers to the entire experience of engaging with a product. UI design, on the other hand, focuses solely on a product’s interface and how it looks. The two are very closely related, to the point where if you are working with a team that provides mobile app development in Melbourne, there may be only one designer who wears both UX and UI hats.
We may not have always had a name for it, but UX design has been around for thousands of years. The earliest humans were always looking for ways to improve the usability of their basic tools, as doing so often meant the difference between having food and shelter, or being hungry and homeless.
The stakes may not be that high when it comes to designing a mobile app. However, given the amount of time, energy, and money that is typically invested in app development, it would be a shame to have all that effort go to waste due to poor UX design.
With that in mind, check out these key mobile UX trends that are set to dominate the future of mobile app development in Melbourne.
Dark mode is not necessarily a new concept, but it has not always been available to mobile app users. More and more apps these days are coming with the option to switch between dark and light modes. This is designed to benefit users in multiple ways; dark mode tends to consume less battery, it causes less strain on the eyes, and it reduces the effect of blue light.
With the increasing prevalence of dark mode in app design, users are going to come to expect that your app offers this option — so you better do so!
We’ve been swiping for quite a few years now but rarely anything beyond up and down, or side to side. It seems strange that mobile app developers are only now cottoning on to the fact that swiping can open up a whole new world of user engagement.
Through combining innovative design with functional movement, the swiping motion can take users out of their own world and into the world of your app.
Mobile users are always looking for apps that make their lives easier. Voice control is undoubtedly one of the biggest revelations of the past few years, with more and more users opting to operate their devices via a smart centralised system, such as Google Home or Amazon Alexa.
App developers who opt to include voice activated controls as part of their UX design will certainly benefit from increased user engagement.
We spend all day looking at our screens and an over-active design can really deter potential users from downloading your app.
The decision to opt for a minimalistic interface, with a light colour palette and soothing visuals, could be the difference between your app attracting thousands of users or only a handful.
The App Store and Google Play stores are extremely competitive, meaning that your app not only needs to look good but needs to satisfy the intent of your users. The best way to achieve this goal is by implementing content-focused design principles.
Content-focused design does not only mean that your app is able to answer every question your user has, but also that the content itself is legible, matches your design aesthetic, and makes smart choices when it comes to font size and typography.
Want an app that stands out from the crowd?
If you want an app that stands above your competitors, it is best to seek out an experienced team that provides mobile app development in Melbourne. Such a team will understand the latest trends in UX design and how to implement them in an effective and engaging manner.
A mobile app is another portal through which you can attract potential customers and advertise the types of products and services your business offers. Make sure yours is user-friendly and makes the most of the latest trends in technology and design.