Affiliate marketing has evolved into one of the most powerful growth engines for digital businesses today. By leveraging third-party partners to drive traffic and conversions, brands are able to scale rapidly, entering new markets and reaching broader audiences. But while affiliate marketing continues to show promise, there’s a darker side to it affiliate fraud, a […]
Author: mFilterIt
mFilterIt is an AdTech & MarTech pioneer founded in 2015, that helps navigate the complexities of the digital landscape building trust and transparency with ad traffic validation, and ad fraud detection across apps, web, social media, and other video streaming platforms. mFilterIt also ensures brand safety with secure ad placements, identifies brand infringement, and comprehensively monitors risks effectively across industry segments such as BFSI and Telcos.